Veteran food industry executive to lead next phase of growth for premium snack and baked goods manufacturer
WAUKESHA, Wis.–(BUSINESS WIRE)–Legacy Bakehouse (“Legacy” or the “Company”), a leading manufacturer of premium baked snacks, cookies, and tortillas, today announced the appointment of Tim Jax as CEO. Following substantial capacity expansion in its Waukesha facility, the addition of a second bakery in Cudahy, WI, and the 2025 acquisition of Classic Cookie, Legacy is a rapidly growing multi-category baked snack producer for top consumer brands.
Jax joins Legacy following his two and a half years as CEO of Crofter’s Organic, the largest North American producer of organic jams, jellies, and spreads. During his tenure at Crofter’s, Jax drove substantial volume growth across branded, private label, and industrial channels, culminating in the successful sale of the company in December 2025.
Jax joins Legacy following his two and a half years as CEO of Crofter’s Organic, the largest North American producer of organic jams, jellies, and spreads. During his tenure at Crofter’s, Jax drove substantial volume growth across branded, private label, and industrial channels, culminating in the successful sale of the company in December 2025.
Tim is joining Legacy at a critical point in our journey. His proven leadership skills are essential for our next stage of growth.
“Tim is joining Legacy at a critical point in our journey. His proven leadership skills are essential for our next stage of growth,” said Brian Behm, Legacy Board Member and Managing Director at Benford Capital Partners. “His experience scaling and driving results with innovative food companies will prove invaluable for our evolving platform.”
Jax brings nearly 20 years of CPG management experience to the Company, including leadership, marketing, and innovation roles at Pretzels, Inc., TreeHouse Foods, and Conagra Brands. He has also previously served as a member of Legacy’s Board of Directors, giving him deep familiarity with the Company.
“I’m thrilled to be joining Legacy at such an exciting time for the business,” said Jax. “The Company has real momentum, and its diverse set of flexible baking and snack capabilities is a true differentiator in the market. I look forward to partnering with the talented Legacy team to find new ways to deliver value for our customers.”
Alain Vallet-Sandre, who has led Legacy’s transformation over the last three years, will continue as President of Legacy, partnering closely with Tim on strategy and commercial execution. Legacy also added Lauren Davis as Chief Financial Officer in late 2025 to help scale the Company.
The leadership additions come alongside continued investment across Legacy’s platform, including new capacity, automation, and expanded capabilities. The investments broaden the formats Legacy can produce and position the Company to scale with its customers – from emerging brands to national CPG partners – as a single-source, turnkey manufacturing partner.
ABOUT LEGACY BAKEHOUSE
Legacy Bakehouse has manufactured high quality baked goods since 1917. Headquartered in Waukesha, Wisconsin, the Company operates three manufacturing facilities across Wisconsin and Tennessee totaling more than 130,000 square feet, producing premium snack mix and components, cookies, pita chips, tortillas, and croutons for leading brands, its own “Classic” brand, and private label customers. Legacy was acquired by Benford Capital Partners in 2023 and has since acquired the former operating assets of Angelic Bakehouse in Cudahy, WI, and Classic Cookie in Sevierville, TN. Learn more at www.legacybakehouse.com and www.classiccookie.com.
ABOUT BENFORD CAPITAL PARTNERS
Founded in 2004, Benford Capital Partners is a Chicago-based private equity firm focused on buying and building leading lower middle market companies in partnership with founders and management. Since inception, Benford Capital has acquired over 75 companies and currently owns 18 platform companies. BCP’s industry areas of focus include Food, Ingredients and Consumer Products, Industrial Technology & Manufacturing, Specialty Services, and Agricultural Products and Services. For more information, please visit www.benfordcapital.com.
Contacts
MEDIA CONTACT
Carl Melville
carl.melville@melvillegroup.com
760.533.7974
